UEFA has announced the signing of a ground-breaking partnership with bwin to become an Official Partner of the UEFA Europa ☀️ League and the newly formed UEFA Europa Conference League, for the next three seasons (2024-24).

“The partnership with bwin allows UEFA ☀️ to engage more openly with the sports betting sector, giving greater access to market intelligence and support from both a ☀️ sports integrity and a commercial perspective.

“bwin is the world leader in responsible sports betting with a rich and long-standing tradition ☀️ of partnerships in football, supporting clubs, federations and competitions worldwide.

As the Official Sports Betting Partner of the UEFA Europa League ☀️ and UEFA Europa Conference League, bwin will enjoy high visibility in both competitions, appearing on broadcast backdrops and in stadia, ☀️ including on extensive perimeter advertising, websites and social media of these two UEFA competitions.

Adam Lewis, Managing Director Digital at bwin’s ☀️ parent company, Entain, said: “We’re proud to be an Official Partner of the UEFA Europa League and the UEFA Europa ☀️ Conference League alongside other major international brands.