One possibility is that the 'bet with mates' feature was not generating enough revenue for the company. While allowing users 👍 to bet with friends can create a more social and engaging experience, it may not have led to an increase 👍 in overall revenue for Sportsbet. Additionally, the feature may have been underutilized by users, making it difficult for the company 👍 to justify the cost of maintaining and improving it.

Another possibility is that the 'bet with mates' feature was causing compliance 👍 or regulatory issues for Sportsbet. Online gambling is subject to strict regulations in many countries, and Sportsbet may have determined 👍 that the feature was not in compliance with these regulations. Alternatively, the feature may have created issues related to responsible 👍 gambling, such as enabling users to bet beyond their means or placing pressure on friends to bet more than they 👍 are comfortable with.

Finally, it is possible that Sportsbet is simply using this pause as an opportunity to reassess and improve 👍 the 'bet with mates' feature. The company may be gathering user feedback and analyzing data to determine how the feature 👍 can be improved and relaunched in a way that addresses any issues or concerns.

Overall, the pause of the 'bet with 👍 mates' feature on Sportsbet is likely due to a combination of factors, including revenue, compliance, and user experience. As the 👍 online gambling industry continues to evolve and become more competitive, companies like Sportsbet will need to be agile and responsive 👍 to changing user needs and regulatory requirements.