bwin Interactive Entertainment AG, formerly known as Betandwin, is an Austrian online betting brand acquired by Entain PLC. The group 🍋 operated under international and regional licences in countries like Gibraltar, the Amerindian reserve of Kahnawake (Canada), and Belize; and Germany, 🍋 Italy, Mexico, Croatia, Austria, France,[2] and the United Kingdom in Europe. Bwin offered sports betting, poker, casino games, and soft 🍋 and skill games, with most revenue coming from poker and sports betting. bwin had over 20 million registered customers in 🍋 more than 25 core markets. Competence centres were located in Vienna, Stockholm, and Gibraltar.[3]

The company provided services for its subsidiaries 🍋 such as marketing, finance, and administration, corporate communications, controlling, and IT services. All operational activities were managed by licensed subsidiaries. 🍋 It was listed on the Vienna Stock Exchange from March 2000 until the company's merger with PartyGaming plc in March 🍋 2011, forming Bwin.Party Digital Entertainment. That company was purchased by GVC Holdings in February 2024; GVC continues to use bwin 🍋 as a brand.

History [ edit ]

Beginning with 12 employees in its founding in 1997, bwin was formerly known as "betandwin" 🍋 until 2006. The company launched its first online gambling site in 1998, focusing on the growing sports betting market. One 🍋 of the most important developments in the company's history was the launch of its live betting product, developed in-house, allowing 🍋 players to place bets on sporting events while the actual event was taking place. The firm's initial public offering at 🍋 the Austrian Stock Exchange took place in March 2000.

Betandwin acquired Simon Bold (Gibraltar) in June 2001 and changed its name 🍋 to bwin International Ltd. This relocation to Gibraltar was done to keep up with the company's main competitors, who had 🍋 already moved to the British Overseas Territory.